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  Microsoft CRM application in a famous food enterprise --- Outstanding from other rivals

Outstand and succeed in severe competition

A food and beverage company is a wholly-HK invested entity in Guangdong. The company is stuffed with over 2000 workers, with branches and offices across mainland. As well as its sales network extends to Beijing, Shanghai,

 

Guangzhou and Hong Kong,its products sell well in Southeast Asia, the US, British, Canada, Australia, and so on, moreover, it is the first one to set up sell club. The company arranges such department as sales Dept., market Dept., product Dept., engineer Dept., quality Dept., R&D Dept., purchase Dept., finance Dept., HR Dept., administration Dept.,, storing Dept.,, supervision Dept., etc.

The FMCG enterprises encounter with increasing challenges with the speeding of China’s economy; at the same time, many expand and accelerate market and business, thus their sales grow rapidly. It’s obvious that the sales performance greatly depends on improvement of self-marketing service management. It is a key for company to maintain and attract the loyalty of customers to its brand in current competition, thus Microsoft CRM attracts the eyes of increasing entrepreneurs.

 

     


Microsoft CRM MS CRM is of great importance to potential needs and max value of customers


  Support market event, convert market event to
   opportunity

  Sales representative and manager could apply
   scheduling, approving and visiting management

  Evaluate sales workers and managers by performance
   system

  Create report supporting decision-making analysis

  Consider Microsoft product as application
   foundation platform


Performance

  Integrate customer information resource, accomplish
unified management, control and analysis of customer information

  Acquire sales data

  Manage sales group and standardize customer’s visit

  Set up performance system

  standardize marketing management, promote
  proficiency and efficiency

   
Implementation

  Support and concerns of high-level leaders is crucial in this stage, we arrange clear goals and which could pave way for future process and successful application of CRM according to reality.

  Business process automation  

  On-line information communication

  Process standardization   

  Summarize experience model

  Available information accumulation



Our experience

  We could streamline the process for customers by the ability of our consultants to fully understand the operation of food company and the CRM forecast ability

  Mature Microsoft CRM software platform

  Professional R&D ability

  Skilled integration capacity

  Scientific implementation methodology

  Experienced engineers


Microsoft CRM contributes to improvement of sales and management ability of food and beverage enterprises
 
 
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