Business Background

　　The prevailing strategy of many companies includes winning by high quality and by famous brand name. Most entrepreneurs have realized that customer-oriented decision mode valuing customers is increasingly important. Well-known companies, in particular, international corporations put more emphasis on communicating with customers, furthermore, some takes various measures to set up the communication platform as to serving by hotline, website, customer club, dealer club, periodicals, etc., as well as some have organized CR management and service department.

Company Background

It is designated as the exclusive Caterpillar dealer in Northeast and North China for Provinces of Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Inner Mongolia Autonomous Region, the Municipalities of Beijing and Tianjin, covering a total area of approximate 400,000sq.km. At present, it has set up 25 branches in Northeast and North China as well as world-class equipment repairing and rebuilding center in Tianjin, it develops fast ever since with more than 1000 workers.

　 Microsoft CRM MS CRM is of great importance to potential needs and max value of customers

　 Support market event, convert market event to opportunity

　 Sales representative and manager could apply scheduling, approving and visiting management

　 Evaluate sales workers and managers by performance system

　 Create report supporting decision-making analysis

　 Consider Microsoft product as application foundation platform

Benefit from CRM

　 Complete CRM message function for mobile integration of customer resources

　 Accomplish unified management, control and analysis of customer information

　 Manage sales group and standardize customer’s visit

　 Standardize marketing event management, promote purpose and efficiency of marketing event

　 Support team work and current data　　　

　 Standardize sales procedure

　 Develop sales process

　 Maximize company value

　 Support data and mobile integration

　 Support SMS