You are here: Frensworkz>> Cases >> New Media&Adertisement Industry

  New Media&Advertisement Industry

 

Microsoft CRM solution for a well-known media company, shorten sales period and improve loyalty of customer

It is the Internet service sponsor for 2008 Beijing Olympic Games, which is the advanced media, telecommunication and mobile service company as well as the powerful Chinese internet brand in China. Currently, it has over 1 billion registered users with 7 million daily searches, and it’s the best website for Chinese internet users. It’s turnover was up to 900 million Yuan at the end of 2005, and it exerts great efforts to complete its dream “make the internet a necessary part of life”, since its foundation.

 

  
  There’s no flexible system to support sales group and provide sales date, and most sales staff work themselves and on Excel, thus Integrated management system is needed to support sales and business system for its fast development.

Its sales management procedure is controlled by other workers, which brings high risks, thus an effective management system is required.

Its integrated sales management contains sales group management, CS management, finance management, which are completed in EXCEL, thus an integrated management system is needed to support data and workflow, to avoid data losses and impreciseness.

At present, there is no systematic data center, and the customer-oriented management system should be set up for customer management.

 

     


Why choose CRM

  The flexible Microsoft CRM supports team work and provide needed data

  The active management system supports sales procedure

  The flexible business system supports development

  The secure management system ensure max interest

  The unified management system supports data and workflow integration

System Goal

  Sales group management   Customer data center

  Opportunity management   Resource management

  Contract management    Sales list management

  Credit management     Sales data analysis

  Performance management



   
Implementation Goal


  Support efficient sales   

  Shorten sales period

  Develop marketing, sales and service ability

  Promote customer’s loyalty

  Enhance channel capacity

  Seize more market share
    
  Increase income

  Control expense

  Optimize MP
    


Benefit from CRM

  Realize internet media management

  Accomplish normative and integrate internet AD procedure

  Complete BI analysis

  Create performance system

  Integrate information, realize unified information management, control and analysis


Media and AD industry shortens sales period and develops customer’s credit implementing Microsoft CRM
 
 
 About us | Co-partner | Recruitment | Contact us
 © 2007 Frensworkz Software. All rights reserved.