November, 2008? Beijing

In Recent days, “2008 the Second IT and Auto Industry Innovation Summit Forum” draw to the end in Haibing New Area, Tianjin. As a sponsor of this forum, Frensworkz attend the meeting on invitation. Mr.Liupeng, Manager of North China for Frensworkz delivered a speech on “Application of CRM in auto manufacture and sales” to the attendees.

While playing the role of global OEM center, Chinese local manufacturers are promoting their own-brand products. Exchanging market with technology or absorbing themselves, each manufacturer has paid in the searching of development. Take China as an example, after the big boom in auto consuming marketing, requirement slowed down. Personal requirement becomes more and more sharp. National brands and local brands are facing heavily competitiveness and constraints of own development. The more and more environmental index is the main components of the constraints. And all of them will convert to costs. We are suffering the global recession of economy. How to conquer the crisis, as the national industry, auto industry can do what to improve its competitiveness through informationization, that is most concern.

Chairmen of auto circulation association, Mr. Jiang Yang said in the welcoming speech that as IT enterprises, how to help companies, manufactures and distributors pass the winter and coordinate into producing, that is a topic we should talk indeed.

CEO and chief manager of ERP world, Mr. Ji Xianzhong said:”in the winter, innovation is very important. Is IT the solider that will save us? Bill Gates believe that the future of American and global economy depends on the reactive ability and innovating spirit of entrepreneurs and scientists. The application of science will definitely helpful for development of world economy. When the winter comes, we have to think of what kind of new technology, IT based management technology in particular, can reduce the cost and offer better customer service and loyalty.”

Mr.Liu Peng offered specific industry solution due to auto industry. ”there are three big difference, sale management, market management and service management. In sale management, when we know that a potential customer is planning to buy a car, that is opportunity. Then we try to learn the family background and his requirements. Finally ,we get a deal or lost him to a competitor. From the prospect of market, we will make a marketing plan and in which, there will be the objective customers and destination of this market campaign, the features and what we can offer against them. Offering the objective product is our purpose. We will have a assessment of the marketing campaign. Such as how many customers we get, in others words, how many orders we won and what is the original budget. After the selling, the customer will come to us for kinds of service. Periodical selecting and mending will take our customers under control. With all these measures, we can improve the market requirements and cross-selling ability.”

he forum help the leaders of auto industry face the crisis and learn the measure to carry out, and also the ever changing IT technology, network structure and management application play an important role in the new business innovation of auto industry. As a high-tech applying leader, auto industry will need IT more deeply and urgently. Frensworkz is aiming to achieve informationization of all industries and improve the management efficiency of enterprises in China, even the world.